నైరూప్య

A CASE STUDY OF SUPPLY CHAIN MANAGEMENT IN MANUFACTURING INDUSTRY

P. R. Ingole, R. T. Saudagar, T. R. Mohod, A. M. Choube

Today’s business scenario is characterized by volatile demands, decrease customer loyalty, shorter product life cycle and mass product customization. Secondly these business conditions are changing rapidly. Supply chain is a network of facilities and distribution options that performs the procurement of materials, transformation of these materials in to intermediate and finished goods and the distribution of these finished products to customers. This brings out a situation that competitors might focus on developing superior supply chain management performance and accordingly that company would have to find or develop metrics to performance of supply chain.