నైరూప్య

Analysis of Information Technology and Business Model Alignment

Raza Ur Rehman Qazi

The business community has witnessed significant paradigm shifts since the industrial era with the emergence of technology transforming simple ideas into radical changes. However, the new model excludes both merits and limitations as firms that have failed to align their business strategies and infrastructures with technological advancements tend to struggle. The paper discusses the contribution of IT/Business Models alignment by evaluating the effect of innovation, performance, organization culture, and ability to transform a simple idea. The paper also provides real-life examples of the multinational firms that have benefited from a strong alignment such as Volkswagen’s ability to internalize the Indian market.