నైరూప్య

Gender Bias in Career with Special Reference to Media and Advertising Agencies

R.Balaji

Equality of opportunity for all citizens in matters relating to employment or appointment to any office under the State (Article 16). Gender bias is mostly prevalent in all types of industries, but it is found apparently and to some extent in disguised form in the glaring Media and galloping Advertisement Agencies. Though we, in India claim to have achieved Gender Equality in the various spheres of the society and in work place, it is still the stunning reality that proves the prevalence of Gender Bias in every nerve of Indian Society reflected in the work establishments and job, as justified by the startling statistics and reports of the aggrieved women