నైరూప్య

Market Segmentation and Targeting Based On Artificial Intelligence

V. Malesević, N. Kojić1, A. Savić

Human society is now at the point where everybody is surrounded by an abundance of information. Those information have even become a problem, in terms of correct selection, qualification and potential benefits. The aim of this paper is to show that there are human needs and related opportunities for each web user, in terms of accessing the web site that is tailored to his personal metaprogram needs. This results in shortening the time of finding the "right information" and gives the effect of "relaxed buyer". On the other hand, this marketing concept can transform a mass marketing on the web into a "face to face" selling, on a much more humane, ecologically friendly way, ultimately, reducing marketing costs.