Ayeloja AA*, George FOA, Adebisi GL and Jimoh WA
The study reveals the survey of processed fish products, in Oyo state south west Nigeria. A multistage sampling technique was used to select 150 respondents from 9 wards within Oyo state and information on socio-economic characteristics of the respondents, the types of processed fish products available in Oyo State, the marketing channels of processed fish in Oyo State and marketing efficiency of fish products were obtained using semi-structured questionnaire. Data were analyzed using descriptive statistics and budgetary technique. This study revealed that 74% of the respondents fall within the age group of 50 years or less, all the respondents in the study area were female. Also, whole smoked fish was the most available processed fish product (78.7%) while canned fish and fish cracker were least available (2% and 0.7% respectively) fish products in the study area. It was also established that engaging in the sales of processed fish products is highly profitable with the profit margin of 42.14% and marketing efficiency of 1.35. It is therefore recommended that fish processors and entrepreneurs should tap into these scarce products to improve their income generation.